Usually that’s because a logo is an image that carries intellectual property with it. The client can get it registered, trademark it and claim it as her own. The logo cannot then be duplicated by anyone but the client and doing so would be illegal.
Besides, coming up with a logo requires more effort than for example, coming up with an icon.
The logo also uniquely identifies the client and the company it has been designed for – it’s not quite like a fingerprint, but it is the visual face of the company.
CLIENTS
Clients can evaluate various options when pursuing a logo-design.
Some clients do not realize the importance and value of the logo, hence they might choose to buy an off-the-shelf image that has also been purchased by some other similar clients from some other part of the world. When the client is not going to get the logo registered or is not going to use it as a legal visual image to represent the company, then the value and importance of that image diminishes considerably and there are various online portals that sell such images. [ I do not recommend them personally, hence no links. ]
Then there are clients who understand the importance of a logo and of a brand but do not currently have the resources to aim for a worthy logo. The best strategy for such a situation, in my opinion, is to wait. Use the company name to maximum effect till you can gather resources and score a touchdown.
And then there are those clients who understand the value and importance of a logo – and more & are able and willing to pay. For these clients, I would suggest that even though you have the financial strength to buy yourself a logo and brand, do not miss out on evaluating some options where you can save on the enormous fees charged by advertising agencies.
Of course there are also those people who do not understand the importance of a logo and neither are they willing to pay for the design of one. Well I’d say that they are the happiest of the lot.
At least happier than those who do not understand the value of a logo are able to pay agency prices but are unwilling to do so. Not only do they then work with designers who know little about the craft, they also end up with a logo that sucks, no less.
Besides, coming up with a logo requires more effort than for example, coming up with an icon.
The logo also uniquely identifies the client and the company it has been designed for – it’s not quite like a fingerprint, but it is the visual face of the company.
CLIENTS
Clients can evaluate various options when pursuing a logo-design.
Some clients do not realize the importance and value of the logo, hence they might choose to buy an off-the-shelf image that has also been purchased by some other similar clients from some other part of the world. When the client is not going to get the logo registered or is not going to use it as a legal visual image to represent the company, then the value and importance of that image diminishes considerably and there are various online portals that sell such images. [ I do not recommend them personally, hence no links. ]
Then there are clients who understand the importance of a logo and of a brand but do not currently have the resources to aim for a worthy logo. The best strategy for such a situation, in my opinion, is to wait. Use the company name to maximum effect till you can gather resources and score a touchdown.
And then there are those clients who understand the value and importance of a logo – and more & are able and willing to pay. For these clients, I would suggest that even though you have the financial strength to buy yourself a logo and brand, do not miss out on evaluating some options where you can save on the enormous fees charged by advertising agencies.
Of course there are also those people who do not understand the importance of a logo and neither are they willing to pay for the design of one. Well I’d say that they are the happiest of the lot.
At least happier than those who do not understand the value of a logo are able to pay agency prices but are unwilling to do so. Not only do they then work with designers who know little about the craft, they also end up with a logo that sucks, no less.